Nike BigBang Stellar Journey

aolab
2023

+ Packaging Design
+ Illustration

A special edition Monopoly game box designed to commemorate the key milestones and achievements of the Nike BigBang Network since its founding. This collector’s item not only celebrates the brand’s journey and growth but also invites players to relive iconic moments through an engaging and interactive experience.

Logomark

A retro black-and-white Monopoly-style character created as a reinterpretation of the original basketball and laptop mascots from the BigBang Network. It blends nostalgic aesthetics with iconic brand elements, offering a playful tribute to the network’s early identity.

Character Design

Following in the original mascot's style, six new characters were designed based on the theme of Stellar Journey and Nike's branding values.

Product Overview

The Monopoly Gift Set includes: one game board, six character chess pieces, 26 function cards, 12 milestone cards, six sets of currency, and a thank-you card.